The placeholder image can now be set at: WooCommerce > Settings > Products as of version 3.5x.
WooCommerce 3.4x or earlier
To Change product’s default placeholder image to custom image Use Below Code
Add code to your child theme’s functions.php
file or via a plugin that allows custom functions to be added, such as the Code snippets plugin. Avoid adding custom code directly to your parent theme’s functions.php
file as this will be wiped entirely when you update the theme.
/**
* Change the placeholder image for all products (globally)
*/
add_filter('woocommerce_placeholder_img_src', 'custom_woocommerce_placeholder_img_src');
function custom_woocommerce_placeholder_img_src( $src ) {
$upload_dir = wp_upload_dir();
$uploads = untrailingslashit( $upload_dir['baseurl'] );
// replace with path to your image
$src = $uploads . '/2025/04/product--custom-placeholder.webp';
return $src;
}